Assisted a major foundation in vetting their long-term strategic plan by interviewing the organization’s partners and a cross-section of program beneficiaries. Results were used to modify plans based on concerns expressed by several key partners regarding the initiative’s messaging and implementation strategy.
Principal, 7 November Inc.
Marketing and Communications Strategy
Assisted a foundation in developing and implementing a national marketing campaign to increase awareness and support for youth in foster care. Conducted multi-lingual (English and Spanish) focus groups to gauge reaction and preferences to proposed marketing themes, ads and videos.
Results were used to refine campaign messaging and implementation plans. This effort was coupled with pre- and post-campaign awareness measurements, in both English and Spanish, to assess campaign reach and impact.
Product and Program Feedback
Conducted a series of regional interviews to gather feedback from a diverse group of stakeholders on the foundation’s publications, tools, training curricula and online assessments. Feedback was used to modify the delivery of programs and services to improve stakeholder engagement and satisfaction.
Casey Family Programs
Provided stakeholder research services on behalf of a foundation’s strategic consulting group to local and state social services jurisdictions. Interviews were conducted with
all levels of agency staff as well as partners and program beneficiaries. Results were used to improve service delivery and enhance organizational effectiveness.
Conferences and Events
Conducted group interviews and surveys with attendees of an annual national social services conference to gather feedback on the quality of presentations, faculty, networking opportunities, and conference venue and logistics. Results were used to modify future conference design and delivery.