CAVU Partners

Drawing upon decades of private and public sector experience, CAVU's partners personally develop and administer individualized programs that yield highly relevant and actionable findings.

Our work is driven out of our passion for helping foundations and philanthropies maximize the impact of their investments through more effective stakeholder engagement. Having collaborated over the past 30 years as both service providers and in leadership roles at business and nonprofit organizations, we understand the complexities our clients face in developing strategies and programs that lead to sustainable change. We know when, and how, to use business and marketing best practices to improve organizational effectiveness. Further, we are well versed in working with and designing research programs for organizations with a global presence.

Mark Sherman

Mark has been involved with business and nonprofit organizations for over 30 years, both as a market research provider and in various marketing and product management 

leadership roles. 

His experience includes leading marketing and planning at Casey Family Programs, one of the nation’s largest operating foundations. Mark has also held leadership roles at several technology firms including Aldus/Adobe and Visio/Microsoft, as well as at numerous startups. Mark has an MBA from the University of Washington and a BA in Political Science from the University of Vermont. When not helping clients gain deeper stakeholder insights, Mark, who is based in Vermont, can generally be found outdoors taking advantage of the numerous recreational opportunities available in nearby Lake Champlain and the surrounding Green Mountains.

George Reed

George has been a market research consultant his entire career, developing deep proficiency and engaging with hundreds of organizations to evaluate their

products, services, strategies, and outcomes. After years of working with private sector clients, ranging from start-ups to blue chip companies such as HP, Visa, Autodesk, and Microsoft, he was asked to assist Casey Family Programs, a large national operating foundation, in a variety of engagements. In doing so, he gained enormous gratification from applying tools used primarily in the for-profit realm to advance the public good. George has an MBA and a BA in Economics and Political Science from the University of New Hampshire. After a substantial tenure in Silicon Valley, he migrated to rural Dry Creek Valley, in Sonoma County, California.

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