George Reed

Drawing upon decades of private and public sector experience, George Reed personally develops and administers individualized programs that yield highly relevant and actionable findings.

Our work is driven out of our passion for helping foundations and philanthropies maximize the impact of their investments through more effective stakeholder engagement. Having collaborated over the past 30 years with business and nonprofit organizations, we understand the complexities our clients face in developing strategies and programs that lead to sustainable change. We know when, and how, to use business and marketing best practices to improve organizational effectiveness. Further, we are well versed in working with and designing research programs for organizations with a global presence.

George Reed has been a market research consultant his entire career, developing deep proficiency and engaging with hundreds of organizations to evaluate their products, services, strategies, and outcomes.

After years of working with private sector clients, ranging from start-ups to blue chip companies such as HP, Visa, Autodesk, and Microsoft, he was asked to assist Casey Family Programs, a large national operating foundation, in a variety of engagements. In doing so, he gained enormous gratification from applying tools used primarily in the for-profit realm to advance the public good. George has an MBA and a BA in Economics and Political Science from the University of New Hampshire. After a substantial tenure in Silicon Valley, he migrated to rural Dry Creek Valley, in Sonoma County, California.

George Reed

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